LINE makes money from in-game purchases and other services such as stickers.Some of the top competitors are LINE, Kakao, Kik, and Skype. There are a number of competitors in the market, all who have different business models for revenue generation. Instead, they make money through WhatsApp for Business and WhatsApp Pay. They have shifted from this business model and stayed away from in-app advertising. WhatsApp started as a 'freemium' service, where users were able to send messages for free for the first year and then renew at an annual $0.99 fee. How it makes money is a little different than many others in the arena. The product of WhatsApp is simple: a robust personal messaging service. Users like the platform because it is free with no ads and offers end-to-end encryption, with the company stating that it is not able to read or capture messages. Essentially, anything a user needs to communicate with another is available via WhatsApp. Users can send text messages, voice messages, make both voice and video calls, share images and documents, and share one’s location. Tip: As a subsidiary of Facebook (Meta Platforms, Inc.), investors would buy Facebook stock to take advantage of the growth of the parent company with the subsidiary as part of that growth.Īs a messenger service, WhatsApp is robust. as the parent company.įacebook acquired WhatsApp in 2014, making it the largest subsidiary of the company next to Instagram and Facebook Messenger. It’s currently headquartered in Menlo Park, California with Facebook (FB)/ Meta Platforms, Inc. It’s a free secured messenger service that allows domestic and international communication among users on a secured network. WhatsApp was founded in 2009 by Brian Acton and Jan Koum. Oatawa/iStock via Getty Images WhatsApp Basics
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